Location: Naples-Marco Island, FL | Metro: Naples-Marco Island, FL MSA
Based on 1% Rule: A+ (≥1.5%) | A (≥1.2%) | B (≥1.0%) | C (≥0.8%) | D (≥0.6%) | F (<0.6%)
| Unit Size | Monthly FMR |
|---|---|
| Studio | $1,630 |
| 1 Bedroom | $2,150 |
| 2 Bedrooms | $2,340 |
| 3 Bedrooms | $2,970 |
| 4 Bedrooms | $3,240 |
| 5 Bedrooms | $3,758 |
| 6 Bedrooms | $4,209 |
| 7 Bedrooms | $4,546 |
| 8 Bedrooms | $4,773 |
Zillow median home prices vs Section 8 FMR rates (Data: 2026-08-31)
| Bedrooms | Monthly FMR | Median Price | 1% Rule | Grade |
|---|---|---|---|---|
| 1BR | $2,150 | $286,486 | 0.75% | D |
| 2BR | $2,340 | $773,931 | 0.3% | F |
| 3BR | $2,970 | $1,682,975 | 0.18% | F |
| 4BR | $3,240 | $4,030,439 | 0.08% | F |
| 5BR | $3,758 | $5,786,729 | 0.06% | F |
U.S. Census Bureau data (2024)
The analysis of ZIP code 34103 in Naples, FL, reveals a unique blend of yield and stability that positions it as a moderate cash flow opportunity with some risk considerations.
On the yield axis, the Fair Market Rent (FMR) for ZIP 34103 is set at $1,890 for fiscal year 2024. This figure represents the rental income potential per unit. Comparatively, the market rent stands at $7,641, which is significantly higher. However, the median home value in the area is $1,108,357, indicating a high cost of acquisition for investment properties. Given these numbers, the rental income relative to property values suggests a moderate yield scenario where the FMR is approximately 17% of the median home value. This is not a high-yield environment but offers reasonable returns.
Moving to the stability axis, the data points to a somewhat unstable market. Only 14.1% of residents are renters, which is a low percentage, suggesting a limited demand for rental properties. Additionally, the Days on Market (DOM) for rental listings is 83 days, indicating that properties take longer to rent out, which can lead to vacancy costs. The median household income of $116,875 is relatively high, which could support higher rents; however, the low rental population and extended DOM periods mitigate this advantage.
To summarize, ZIP 34103 is best classified as a steady-cashflow zone with notable risks. The combination of a moderate rental yield and a low renter population with extended DOM periods suggests a stable yet cautious investment strategy. Landlords and small-portfolio investors should consider these factors when evaluating the potential for long-term, consistent cash flows versus short-term, high-risk, high-reward scenarios.
Data Sources: FMR data from HUD (2027). Median home prices from Zillow (2026-08-31). Demographics from U.S. Census (2024).
About FMR: Fair Market Rent (FMR) is used to determine payment standards for the Section 8 Housing Choice Voucher program, initial renewal rents for some expiring project-based Section 8 contracts, and rent ceilings for HOME Investment Partnerships.