Location: Orlando-Kissimmee-Sanford, FL | Metro: Orlando-Kissimmee-Sanford, FL MSA
Based on 1% Rule: A+ (≥1.5%) | A (≥1.2%) | B (≥1.0%) | C (≥0.8%) | D (≥0.6%) | F (<0.6%)
| Unit Size | Monthly FMR |
|---|---|
| Studio | $1,770 |
| 1 Bedroom | $1,840 |
| 2 Bedrooms | $2,090 |
| 3 Bedrooms | $2,610 |
| 4 Bedrooms | $3,050 |
| 5 Bedrooms | $3,538 |
| 6 Bedrooms | $3,963 |
| 7 Bedrooms | $4,280 |
| 8 Bedrooms | $4,494 |
Zillow median home prices vs Section 8 FMR rates (Data: 2026-08-31)
| Bedrooms | Monthly FMR | Median Price | 1% Rule | Grade |
|---|---|---|---|---|
| 1BR | $1,840 | $132,230 | 1.39% | A |
| 2BR | $2,090 | $267,326 | 0.78% | D |
| 3BR | $2,610 | $318,873 | 0.82% | C |
| 4BR | $3,050 | $388,081 | 0.79% | D |
| 5BR | $3,538 | $538,639 | 0.66% | D |
U.S. Census Bureau data (2024)
Campbell, ZIP code 34746, sits squarely in the heart of Osceola County’s bustling tourism corridor just south of Orlando. This area is defined by its proximity to major theme parks and a growing network of logistics and distribution centers. While many residents commute to the hospitality giants in Orlando, the local economy is increasingly supported by large employers such as the Amazon fulfillment center and the massive Osceola Heritage Park complex, which hosts events and drives regional foot traffic. The neighborhood character blends established suburban subdivisions with pockets of newer retail development, offering a mix of quiet residential streets and commercial convenience that appeals to working families.
From a numerical standpoint, the area presents a distinct margin for safety-conscious investors. The HUD Fair Market Rent (FMR) for a 2-bedroom unit in FY2026 is set at $2,130, while current market rents (Zillow ZORI) average $2,197, leaving a modest positive gap of $67 in favor of market rates. However, investors should note the asset price context: the median home value is $360,646, with 2-bedroom properties specifically selling at a median of $269,401. Inventory moves relatively slowly here, with a median of 92 days on market, suggesting that while acquisition prices are high compared to rent, the market is not overheating with frantic competition.
The tenant pool is anchored by a solid economic base, with a median household income of $70,998 and a renter share of 28.4%. This income level is generally sufficient to sustain the rent premiums required to outpace the HUD payment standards, particularly as the area offers access to highly-rated schools within the Osceola County School District and expanding transit options along major arteries like US-192. These amenities attract stable families who may utilize housing vouchers as a supplement to their income, creating a environment where Section 8 tenants can compete effectively for quality housing stock.
The Section 8 verdict for 34746 leans toward stability over aggressive cash-flow. While the $67 spread between market rent and the 2BR FMR is not massive, the high median income and substantial employment base reduce the risk of rent defaults. For a small-portfolio investor, the strongest angle here is acquiring assets below the $360,646 area median that offer long-term appreciation potential, using the consistent HUD payments to hedge against the 92-day average turnover time. This is a hold-and-grow market rather than a quick-flip environment.
Data Sources: FMR data from HUD (2027). Median home prices from Zillow (2026-08-31). Demographics from U.S. Census (2024).
About FMR: Fair Market Rent (FMR) is used to determine payment standards for the Section 8 Housing Choice Voucher program, initial renewal rents for some expiring project-based Section 8 contracts, and rent ceilings for HOME Investment Partnerships.