Location: Door County, WI | Metro: Door County, WI
Based on 1% Rule: A+ (≥1.5%) | A (≥1.2%) | B (≥1.0%) | C (≥0.8%) | D (≥0.6%) | F (<0.6%)
| Unit Size | Monthly FMR |
|---|---|
| Studio | $910 |
| 1 Bedroom | $960 |
| 2 Bedrooms | $1,260 |
| 3 Bedrooms | $1,500 |
| 4 Bedrooms | $1,660 |
| 5 Bedrooms | $1,926 |
| 6 Bedrooms | $2,157 |
| 7 Bedrooms | $2,330 |
| 8 Bedrooms | $2,447 |
Zillow median home prices vs Section 8 FMR rates (Data: 2026-07-31)
| Bedrooms | Monthly FMR | Median Price | 1% Rule | Grade |
|---|---|---|---|---|
| 2BR | $1,260 | $349,375 | 0.36% | F |
| 3BR | $1,500 | $423,550 | 0.35% | F |
| 4BR | $1,660 | $497,500 | 0.33% | F |
U.S. Census Bureau data (2024)
The ZIP code 54235, encompassing Sturgeon Bay, WI, presents a dynamic housing market that reflects a balance between supply and demand. The Fair Market Rent (FMR) for the area, set at $1,130 for fiscal year 2026, slightly exceeds the reported market rent of $1,086 based on Census ACS data. This suggests that the rental market is stable but not experiencing significant upward pressure.
A key indicator of market health is the price-cut share, which stands at a minimal 0.1%. This figure implies that very few properties are being discounted, indicating that the current supply is closely matched to demand. Landlords and investors can interpret this as a sign of a resilient market where tenants are willing to pay the asking price without substantial negotiation.
The median home value in Sturgeon Bay is $370,058. While this metric alone doesn't indicate whether the market is trending towards oversupply or undersupply, it does provide a benchmark for property values in the area. Given the low price-cut share, it's reasonable to conclude that homes in this price range are generally selling within a normal timeframe, suggesting neither a glut nor a scarcity of inventory.
With a renter share of 26.5%, Sturgeon Bay has a notable but not overwhelming proportion of renters. This statistic points to a diverse housing market where a significant portion of residents choose to rent rather than buy. Over the long term, this could imply sustained demand for rental properties, making it a favorable environment for landlords and small-portfolio investors looking for steady income streams.
In summary, Sturgeon Bay's housing market is characterized by a slight edge in favor of rental stability, with a modest renter population that ensures continuous demand for rental units. The low rate of price cuts indicates a balanced market where supply and demand are well-aligned, offering a stable foundation for investment decisions.
Data Sources: FMR data from HUD (2027). Median home prices from Zillow (2026-07-31). Demographics from U.S. Census (2024).
About FMR: Fair Market Rent (FMR) is used to determine payment standards for the Section 8 Housing Choice Voucher program, initial renewal rents for some expiring project-based Section 8 contracts, and rent ceilings for HOME Investment Partnerships.