Location: Wood County, WI | Metro: Wood County, WI
| Unit Size | Monthly FMR |
|---|---|
| Studio | $730 |
| 1 Bedroom | $780 |
| 2 Bedrooms | $1,010 |
| 3 Bedrooms | $1,310 |
| 4 Bedrooms | $1,370 |
| 5 Bedrooms | $1,589 |
| 6 Bedrooms | $1,780 |
| 7 Bedrooms | $1,922 |
| 8 Bedrooms | $2,018 |
U.S. Census Bureau data (2024)
A household in ZIP code 54410, with a median income of $84,135, can indeed afford the market rate rent of $789 per month based on the Census ACS data. However, when comparing this figure to the Fair Market Rent (FMR) set at $970 for metro areas in fiscal year 2026, it becomes evident that there is a significant affordability gap. The disparity between the actual market rate and the FMR suggests that households in this area would struggle to pay the higher voucher payment standard.
The fact that only 7.0% of the 2,611 population are renters highlights a competitive landscape for landlords. This low percentage of renters means that there are fewer potential tenants available, which could lead to increased competition among landlords for those who are looking to rent. As a result, landlords may find themselves offering incentives or reducing rental rates to attract and retain tenants.
The affordability gap has direct implications for landlords considering whether to accept Section 8 vouchers or focus on cash-paying tenants. Given that the market rate is lower than the FMR, accepting vouchers could provide a steady stream of income without the risk of vacancy. However, landlords must also consider the administrative burden and potential delays associated with voucher programs.
For landlords, the takeaway is clear: while the voucher program offers a higher monthly payment, the competition for tenants is fierce due to the low number of renters and the affordability gap. Landlords should weigh the benefits of guaranteed payments against the challenges of attracting and retaining tenants who can afford the $789 market rate. A strategic approach might involve a mix of both voucher and cash-pay tenants to balance income stability and operational flexibility.
Data Sources: FMR data from HUD (2027). Demographics from U.S. Census (2024).
About FMR: Fair Market Rent (FMR) is used to determine payment standards for the Section 8 Housing Choice Voucher program, initial renewal rents for some expiring project-based Section 8 contracts, and rent ceilings for HOME Investment Partnerships.