Location: Langlade County, WI | Metro: Langlade County, WI
| Unit Size | Monthly FMR |
|---|---|
| Studio | $740 |
| 1 Bedroom | $790 |
| 2 Bedrooms | $1,030 |
| 3 Bedrooms | $1,230 |
| 4 Bedrooms | $1,350 |
| 5 Bedrooms | $1,566 |
| 6 Bedrooms | $1,754 |
| 7 Bedrooms | $1,894 |
| 8 Bedrooms | $1,989 |
U.S. Census Bureau data (2024)
The median income in ZIP code 54418 stands at $80,000, which places it above the national average. However, when examining the cost of living, particularly the rental market, the situation becomes more nuanced. The market rate for rent in this area, according to the Census ACS, is $743 per month. This figure represents a significant portion of a household's monthly income, especially when considering other expenses such as utilities, groceries, and transportation.
In comparison, the Fair Market Rent (FMR) standard set by the government for the metro area in fiscal year 2026 is $970 per month. This indicates that the actual market rate is below the FMR, suggesting that rents could potentially rise to meet the government's benchmark without immediately pricing out the majority of tenants based on their income levels. However, the disparity between the market rate and the FMR also highlights an affordability gap, where many households might struggle to find housing that fits within their budget without assistance.
With only 12.6% of the 1,084 residents being renters, the competition among landlords is relatively low. This means that landlords have fewer direct competitors but also a smaller pool of potential tenants. Given the lower percentage of renters, securing tenants who can consistently pay the full market rate or even the higher voucher rate might be challenging. Landlords must consider the balance between accepting voucher payments, which ensure steady income but come with regulatory oversight, and relying on cash-paying tenants, who may offer flexibility but carry the risk of non-payment.
The takeaway for landlords is clear: while the market rate is lower than the FMR, the limited number of renters suggests that attracting and retaining tenants will require strategic planning. Accepting Section 8 vouchers can provide a stable stream of income and access to a broader tenant base, though it comes with additional administrative responsibilities. Conversely, focusing on cash-paying tenants allows for greater control over rental policies but demands careful management to avoid vacancy periods. Landlords should weigh these factors carefully to determine the most effective approach for their portfolio.
Data Sources: FMR data from HUD (2027). Demographics from U.S. Census (2024).
About FMR: Fair Market Rent (FMR) is used to determine payment standards for the Section 8 Housing Choice Voucher program, initial renewal rents for some expiring project-based Section 8 contracts, and rent ceilings for HOME Investment Partnerships.