Location: Vilas County, WI | Metro: Vilas County, WI
| Unit Size | Monthly FMR |
|---|---|
| Studio | $840 |
| 1 Bedroom | $900 |
| 2 Bedrooms | $1,170 |
| 3 Bedrooms | $1,390 |
| 4 Bedrooms | $1,540 |
| 5 Bedrooms | $1,786 |
| 6 Bedrooms | $2,000 |
| 7 Bedrooms | $2,160 |
| 8 Bedrooms | $2,268 |
U.S. Census Bureau data (2024)
The market in ZIP code 54512 presents a dynamic environment that is indicative of certain trends shaping the local real estate landscape. With a Fair Market Rent (FMR) of $1,130 for fiscal year 2026, there is a notable gap between the FMR and the current market rent of $945, as reported by the Census American Community Survey (ACS). This suggests an upward trajectory for rents, implying that demand could be on the rise relative to supply.
The median home value of $396,231 provides insight into the overall affordability and desirability of homeownership in the area. However, the significant portion of 25.0% of residents who are renters rather than homeowners indicates a substantial segment of the population that is likely to remain in the rental market. This high renter share can exert long-term pressure on housing, as it reflects a persistent demand for rental properties that landlords and small-portfolio investors should consider when making investment decisions.
The lack of data on price-cut share and days on market (DOM) makes it difficult to draw conclusions about the immediacy of supply versus demand. Nonetheless, the combination of a lower current market rent compared to the FMR and a substantial renter population suggests that there may be more demand for affordable rentals than the current supply can meet. Landlords should focus on maintaining competitive pricing and ensuring their properties offer desirable features to attract tenants in this evolving market.
In summary, ZIP 54512 is a market where the increasing gap between FMR and current market rent, along with a significant renter share, points towards rising housing pressure. This scenario offers opportunities for those who can provide quality rental properties at reasonable rates, aligning with the needs of the local tenant base.
Data Sources: FMR data from HUD (2027). Demographics from U.S. Census (2024).
About FMR: Fair Market Rent (FMR) is used to determine payment standards for the Section 8 Housing Choice Voucher program, initial renewal rents for some expiring project-based Section 8 contracts, and rent ceilings for HOME Investment Partnerships.