Location: Taylor County, WI | Metro: Clark County, WI
| Unit Size | Monthly FMR |
|---|---|
| Studio | $850 |
| 1 Bedroom | $860 |
| 2 Bedrooms | $1,060 |
| 3 Bedrooms | $1,350 |
| 4 Bedrooms | $1,520 |
| 5 Bedrooms | $1,763 |
| 6 Bedrooms | $1,975 |
| 7 Bedrooms | $2,133 |
| 8 Bedrooms | $2,240 |
U.S. Census Bureau data (2024)
The ZIP code 54771 is situated in a tranquil suburban setting, characterized by a relatively small population of 4,171 residents. The area has a modest rental market share, with only 18.3% of the households being renters. This indicates a community where homeownership is prevalent, with a median home value of $237,571 and a median household income of $65,625. These economic indicators suggest a middle-class neighborhood, likely with a mix of young families and older residents who can afford the local housing costs without significant financial strain.
Moving into the specifics of the rental market, the Fair Market Rent (FMR) for ZIP 54771, set for metro FY 2026, is pegged at $1,000. However, the actual market rent, according to Census ACS data, stands at $805. This discrepancy between the FMR and the market rent highlights an opportunity for investors. Landlords and small-portfolio investors can capitalize on the difference, potentially earning higher rents through Section 8 vouchers while still remaining below the FMR threshold. The lower market rent also suggests that there is room to increase rents slightly above the current market rate without alienating tenants.
Considering the profile of this ZIP code, it aligns well with both hands-off voucher operators and hands-on value-add buyers. For hands-off operators, the stable income provided by Section 8 vouchers ensures steady cash flow with minimal tenant turnover risk. On the other hand, hands-on investors looking to add value could find opportunities to improve properties and command rents closer to the FMR, thereby increasing their investment returns. Given the low percentage of renters and the relatively high median income, value-add strategies might be particularly effective, as they would cater to a demographic capable of paying higher rents.
In summary, ZIP 54771 presents a balanced environment for Section 8 investments, offering both security and potential growth. Its suburban charm and economic stability make it a favorable location for either type of investor, depending on their strategy and risk tolerance.
Data Sources: FMR data from HUD (2027). Demographics from U.S. Census (2024).
About FMR: Fair Market Rent (FMR) is used to determine payment standards for the Section 8 Housing Choice Voucher program, initial renewal rents for some expiring project-based Section 8 contracts, and rent ceilings for HOME Investment Partnerships.