Location: Marshall County, OK | Metro: Carter County, OK
Based on 1% Rule: A+ (≥1.5%) | A (≥1.2%) | B (≥1.0%) | C (≥0.8%) | D (≥0.6%) | F (<0.6%)
| Unit Size | Monthly FMR |
|---|---|
| Studio | $800 |
| 1 Bedroom | $880 |
| 2 Bedrooms | $1,090 |
| 3 Bedrooms | $1,380 |
| 4 Bedrooms | $1,620 |
| 5 Bedrooms | $1,879 |
| 6 Bedrooms | $2,104 |
| 7 Bedrooms | $2,272 |
| 8 Bedrooms | $2,386 |
Zillow median home prices vs Section 8 FMR rates (Data: 2026-08-31)
| Bedrooms | Monthly FMR | Median Price | 1% Rule | Grade |
|---|---|---|---|---|
| 1BR | $880 | $81,886 | 1.07% | B |
| 2BR | $1,090 | $99,647 | 1.09% | B |
| 3BR | $1,380 | $202,220 | 0.68% | D |
| 4BR | $1,620 | $313,507 | 0.52% | F |
| 5BR | $1,879 | $430,557 | 0.44% | F |
U.S. Census Bureau data (2024)
The analysis of Ardmore, OK (ZIP 73401) reveals several key points for landlords and small-portfolio investors.
The first question addresses whether the rent math works. The Fair Market Rent (FMR) for the Marshall County, OK metro area in fiscal year 2026 is set at $1,100. In contrast, the market rent as measured by ZORI stands at $1,235. This indicates that landlords can potentially charge above the FMR, but they should be cautious as the difference could affect the eligibility for Section 8 tenants who rely on subsidies that match the FMR.
Regarding the affordability of acquisition, the median home value in ZIP 73401 is $181,327. With an average of 58 days on the market (DOM) and only 0.2% of homes experiencing a price cut, it suggests that the housing market is stable and homes are selling relatively quickly without significant discounts. This makes the area attractive for investors looking to acquire properties at fair market values.
Tenant demand is another critical factor. The population of 73401 is 36,833, with 36.8% of residents being renters. This indicates a substantial pool of potential tenants, which supports the viability of rental investments in the area.
Verdict: The rent math in ZIP 73401 works favorably for landlords, with the ability to charge slightly above the FMR. Acquisition costs are reasonable and the market shows stability and quick sales. Tenant demand is strong, making Ardmore, OK a promising investment location for those willing to adjust their rent pricing to attract Section 8 tenants or focus on the broader rental market.
Data Sources: FMR data from HUD (2027). Median home prices from Zillow (2026-08-31). Demographics from U.S. Census (2024).
About FMR: Fair Market Rent (FMR) is used to determine payment standards for the Section 8 Housing Choice Voucher program, initial renewal rents for some expiring project-based Section 8 contracts, and rent ceilings for HOME Investment Partnerships.