Location: Marshall County, OK | Metro: Marshall County, OK
Based on 1% Rule: A+ (≥1.5%) | A (≥1.2%) | B (≥1.0%) | C (≥0.8%) | D (≥0.6%) | F (<0.6%)
| Unit Size | Monthly FMR |
|---|---|
| Studio | $800 |
| 1 Bedroom | $810 |
| 2 Bedrooms | $960 |
| 3 Bedrooms | $1,240 |
| 4 Bedrooms | $1,600 |
| 5 Bedrooms | $1,856 |
| 6 Bedrooms | $2,079 |
| 7 Bedrooms | $2,245 |
| 8 Bedrooms | $2,357 |
Zillow median home prices vs Section 8 FMR rates (Data: 2026-08-31)
| Bedrooms | Monthly FMR | Median Price | 1% Rule | Grade |
|---|---|---|---|---|
| 1BR | $810 | $140,891 | 0.57% | F |
| 2BR | $960 | $174,699 | 0.55% | F |
| 3BR | $1,240 | $281,383 | 0.44% | F |
| 4BR | $1,600 | $468,964 | 0.34% | F |
U.S. Census Bureau data (2024)
The rent math in ZIP 73439 does not favor landlords. The Fair Market Rent (FMR) set at $990 for the fiscal year 2026 is notably higher than the actual market rent reported by the Census ACS, which stands at $861. This discrepancy suggests that landlords may struggle to charge the FMR without facing significant vacancy rates.
Acquisition in this area is moderately affordable. The median home value is $239,943, which is accessible for many investors. However, the lack of data on days on market (DOM) and the low price-cut share of 0.1% indicate that homes are not frequently discounted, potentially making it challenging to find deals below market value.
Tenant demand in ZIP 73439 is limited. With a total population of 7,141, only 13.6% are renters. This translates to approximately 970 potential rental tenants, a number that might not sustain a robust rental market, especially if there is competition among landlords.
In conclusion, ZIP 73439 presents a challenging environment for landlords and small-portfolio investors. The mismatch between the FMR and market rent indicates difficulty in achieving desired rental income. While home values are reasonable, the absence of frequent discounts and the relatively low renter population suggest that finding both affordable acquisitions and sufficient tenant demand will be tough. Landlords should proceed with caution and consider diversifying their investment portfolios beyond this area to ensure better returns and occupancy rates.
Data Sources: FMR data from HUD (2027). Median home prices from Zillow (2026-08-31). Demographics from U.S. Census (2024).
About FMR: Fair Market Rent (FMR) is used to determine payment standards for the Section 8 Housing Choice Voucher program, initial renewal rents for some expiring project-based Section 8 contracts, and rent ceilings for HOME Investment Partnerships.