Location: Winkler County, TX | Metro: Winkler County, TX
| Unit Size | Monthly FMR |
|---|---|
| Studio | $840 |
| 1 Bedroom | $880 |
| 2 Bedrooms | $1,110 |
| 3 Bedrooms | $1,320 |
| 4 Bedrooms | $1,600 |
| 5 Bedrooms | $1,856 |
| 6 Bedrooms | $2,079 |
| 7 Bedrooms | $2,245 |
| 8 Bedrooms | $2,357 |
U.S. Census Bureau data (2024)
The median income in ZIP code 79789 stands at $106,250, placing it in a relatively high-income bracket. However, when considering the market rate for rent, which is $678 according to the Census ACS, the financial landscape becomes more nuanced. Despite the higher income levels, the disparity between the median income and the rental costs suggests a significant portion of residents could find housing expenses manageable.
In contrast, the voucher payment standard for Fair Market Rent (FMR) in the metro area for fiscal year 2026 is set at $980. This means that for landlords who accept vouchers, they will receive a higher payment compared to the market rate. The difference between the $678 market rate and the $980 voucher rate highlights a notable affordability gap for renters without vouchers.
With only 9.0% of the 1,420 population being renters, the competition among landlords is likely to be low. However, this also implies that there may be fewer potential tenants available, making it crucial for landlords to consider their target audience carefully. Given the higher income levels in the area, some landlords might find success focusing on attracting cash-paying tenants who can afford rents above the market rate but below the voucher rate.
The takeaway for landlords is clear: accepting Section 8 vouchers can provide a steady, government-backed income stream that exceeds the current market rate. However, the lower competition and higher median income suggest that targeting cash-paying tenants could also be lucrative, especially if landlords can offer properties that justify rents closer to the voucher rate of $980. Landlords should weigh the benefits of voucher stability against the potential for higher cash rents, considering the specific needs and preferences of their local tenant pool.
Data Sources: FMR data from HUD (2027). Demographics from U.S. Census (2024).
About FMR: Fair Market Rent (FMR) is used to determine payment standards for the Section 8 Housing Choice Voucher program, initial renewal rents for some expiring project-based Section 8 contracts, and rent ceilings for HOME Investment Partnerships.