Location: Urban Honolulu, HI | Metro: Urban Honolulu, HI MSA
Based on 1% Rule: A+ (≥1.5%) | A (≥1.2%) | B (≥1.0%) | C (≥0.8%) | D (≥0.6%) | F (<0.6%)
| Unit Size | Monthly FMR |
|---|---|
| Studio | $1,500 |
| 1 Bedroom | $1,600 |
| 2 Bedrooms | $2,080 |
| 3 Bedrooms | $2,880 |
| 4 Bedrooms | $3,480 |
| 5 Bedrooms | $4,037 |
| 6 Bedrooms | $4,521 |
| 7 Bedrooms | $4,883 |
| 8 Bedrooms | $5,127 |
Zillow median home prices vs Section 8 FMR rates (Data: 2026-08-31)
| Bedrooms | Monthly FMR | Median Price | 1% Rule | Grade |
|---|---|---|---|---|
| 1BR | $1,600 | $984,472 | 0.16% | F |
| 3BR | $2,880 | $1,082,077 | 0.27% | F |
| 4BR | $3,480 | $1,133,515 | 0.31% | F |
| 5BR | $4,037 | $1,225,928 | 0.33% | F |
U.S. Census Bureau data (2024)
The ZIP code 96731, located in Kailua-Kona, Hawaii, offers a unique blend of tropical living and real estate investment opportunities. This coastal area is known for its scenic beauty and relaxed lifestyle, attracting both residents and tourists alike. However, it's also characterized by a high cost of living and significant differences between fair market rents and actual market rents.
Investors looking to enter the Kailua-Kona market should take note of these key points. The disparity between the Fair Market Rent and the actual market rent presents an opportunity to increase rental rates while still remaining competitive. Additionally, the high median home value and income levels suggest a robust local economy capable of supporting higher rental prices. The significant renter share in the population ensures a steady demand for rental properties, making ZIP 96731 a promising area for landlords and small-portfolio investors seeking stable returns.
Data Sources: FMR data from HUD (2027). Median home prices from Zillow (2026-08-31). Demographics from U.S. Census (2024).
About FMR: Fair Market Rent (FMR) is used to determine payment standards for the Section 8 Housing Choice Voucher program, initial renewal rents for some expiring project-based Section 8 contracts, and rent ceilings for HOME Investment Partnerships.